---
title: Blog Extendeal | Malena Bertolotto
description: Content Specialist en Extendeal.
---

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# Malena Bertolotto

[![Frame 95-1](https://extendeal.com/hubfs/Frame%2095-1.svg)](https://www.linkedin.com/in/malena-bertolotto/)

Content Specialist en Extendeal.

## Artículos del Autor

[![](https://extendeal.com/hs-fs/hubfs/vista-superior-bolsa-de-algodon-y-arreglo-de-botellas.jpg?width=400&name=vista-superior-bolsa-de-algodon-y-arreglo-de-botellas.jpg)](https://extendeal.com/blog-extendeal-pharma/el-merchandising-en-la-farmacia-cómo-influir-en-la-decisión-de-compra-desde-el-punto-de-venta)

[Recursos farmacéuticos](https://extendeal.com/blog-extendeal-pharma/tag?term=Recursos%20farmacéuticos)

### [El merchandising en la farmacia: cómo influir en la decisión de compra desde el punto de venta](https://extendeal.com/blog-extendeal-pharma/el-merchandising-en-la-farmacia-cómo-influir-en-la-decisión-de-compra-desde-el-punto-de-venta)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

5 min

[![una farmacéutica grabando un video para las redes frente a un celular](https://extendeal.com/hs-fs/hubfs/portrait-doctor-video-conferencing-clinic.jpg?width=400&name=portrait-doctor-video-conferencing-clinic.jpg)](https://extendeal.com/blog-extendeal-pharma/influencers-para-la-farmacia-cómo-potenciar-la-presencia-de-tu-marca-en-redes)

[Farmatips](https://extendeal.com/blog-extendeal-pharma/tag?term=Farmatips)

### [Influencers para la farmacia: cómo potenciar la presencia de tu marca en redes](https://extendeal.com/blog-extendeal-pharma/influencers-para-la-farmacia-cómo-potenciar-la-presencia-de-tu-marca-en-redes)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

4 min

[![](https://extendeal.com/hs-fs/hubfs/opened-ai-chat-laptop.jpg?width=400&name=opened-ai-chat-laptop.jpg)](https://extendeal.com/blog-extendeal-pharma/la-inteligencia-artificial-llega-al-mostrador-usos-de-chatgpt-para-tu-farmacia)

[Tecnología](https://extendeal.com/blog-extendeal-pharma/tag?term=Tecnología)

### [La inteligencia artificial llega al mostrador: usos de ChatGPT para tu farmacia](https://extendeal.com/blog-extendeal-pharma/la-inteligencia-artificial-llega-al-mostrador-usos-de-chatgpt-para-tu-farmacia)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

5 min

[![Víctor Moreno en Expo FAC, México.](https://extendeal.com/hs-fs/hubfs/WhatsApp%20Image%202024-12-13%20at%2012.05.41.jpeg?width=400&name=WhatsApp%20Image%202024-12-13%20at%2012.05.41.jpeg)](https://extendeal.com/blog-extendeal-pharma/entrevista-a-víctor-moreno-revolución-de-la-industria-farmacéutica)

[México](https://extendeal.com/blog-extendeal-pharma/tag?term=México)

### [Los retos de la industria farmacéutica mexicana según Víctor Moreno](https://extendeal.com/blog-extendeal-pharma/entrevista-a-víctor-moreno-revolución-de-la-industria-farmacéutica)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

4 min

[![farmacéutica utilizando el celular y sonriendo](https://extendeal.com/hs-fs/hubfs/pharmacist-work%20(3).jpg?width=400&name=pharmacist-work%20(3).jpg)](https://extendeal.com/blog-extendeal-pharma/instagram-ads-stories-para-farmacias-trucos-para-aumentar-tu-visibilidad)

[Farmatips](https://extendeal.com/blog-extendeal-pharma/tag?term=Farmatips)

### [Instagram Ads Stories para farmacias: trucos para aumentar tu visibilidad](https://extendeal.com/blog-extendeal-pharma/instagram-ads-stories-para-farmacias-trucos-para-aumentar-tu-visibilidad)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

4 min

[![mujer aplicándose protector solar](https://extendeal.com/hs-fs/hubfs/young-beautiful-woman-applying-sun-cream-beach.jpg?width=400&name=young-beautiful-woman-applying-sun-cream-beach.jpg)](https://extendeal.com/blog-extendeal-pharma/claves-para-elevar-tu-atención-farmacéutica-este-verano)

[Farmatips](https://extendeal.com/blog-extendeal-pharma/tag?term=Farmatips)

### [Claves para elevar tu atención farmacéutica este verano](https://extendeal.com/blog-extendeal-pharma/claves-para-elevar-tu-atención-farmacéutica-este-verano)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

4 min

[![farmacia con decoraciones por navidad](https://extendeal.com/hs-fs/hubfs/Firefly%20farmacia%20con%20decoraciones%20por%20navidad%2015882.jpg?width=400&name=Firefly%20farmacia%20con%20decoraciones%20por%20navidad%2015882.jpg)](https://extendeal.com/blog-extendeal-pharma/marketing-para-farmacias-en-navidad-ideas-y-estrategias-para-aumentar-ventas)

[Farmatips](https://extendeal.com/blog-extendeal-pharma/tag?term=Farmatips)

### [Marketing para farmacias en Navidad: ideas y estrategias para aumentar ventas](https://extendeal.com/blog-extendeal-pharma/marketing-para-farmacias-en-navidad-ideas-y-estrategias-para-aumentar-ventas)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

4 min

[![halloween en la farmacia](https://extendeal.com/hs-fs/hubfs/portada%20halloween-1.jpg?width=400&name=portada%20halloween-1.jpg)](https://extendeal.com/blog-extendeal-pharma/halloween-en-las-farmacias-cómo-aprovechar-la-temporada-festiva-para-incrementar-ventas)

[Farmatips](https://extendeal.com/blog-extendeal-pharma/tag?term=Farmatips)

### [Halloween en las farmacias: cómo aprovecharlo para aumentar las ventas](https://extendeal.com/blog-extendeal-pharma/halloween-en-las-farmacias-cómo-aprovechar-la-temporada-festiva-para-incrementar-ventas)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

4 min

[![whatsapp business](https://extendeal.com/hs-fs/hubfs/whatsapp-icon-line-connection-circuit-board.jpg?width=400&name=whatsapp-icon-line-connection-circuit-board.jpg)](https://extendeal.com/blog-extendeal-pharma/whatsapp-business-para-farmacias-el-recurso-clave-para-mejorar-la-atención-al-cliente)

[Farmatips](https://extendeal.com/blog-extendeal-pharma/tag?term=Farmatips)

### [WhatsApp Business para farmacias: el recurso clave para mejorar la atención al cliente](https://extendeal.com/blog-extendeal-pharma/whatsapp-business-para-farmacias-el-recurso-clave-para-mejorar-la-atención-al-cliente)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

7 min

[![](https://extendeal.com/hs-fs/hubfs/easy-wireless-yechnology-payment-1.jpg?width=400&name=easy-wireless-yechnology-payment-1.jpg)](https://extendeal.com/blog-extendeal-pharma/comunicación-digital-la-clave-para-fidelizar-y-aumentar-clientes-en-tu-farmacia)

[Farmatips](https://extendeal.com/blog-extendeal-pharma/tag?term=Farmatips)

### [Comunicación digital: la clave para fidelizar y aumentar clientes en tu farmacia](https://extendeal.com/blog-extendeal-pharma/comunicación-digital-la-clave-para-fidelizar-y-aumentar-clientes-en-tu-farmacia)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

6 min

[![farmacéutica viendo algo en la computadora](https://extendeal.com/hs-fs/hubfs/portrait-of-a-handsome-male-pharmacist-working-in-2023-11-27-05-05-20-utc.jpg?width=400&name=portrait-of-a-handsome-male-pharmacist-working-in-2023-11-27-05-05-20-utc.jpg)](https://extendeal.com/blog-extendeal-pharma/cómo-crear-un-blog-para-tu-farmacia-consejos-para-atraer-y-fidelizar-clientes)

[Farmatips](https://extendeal.com/blog-extendeal-pharma/tag?term=Farmatips)

### [Cómo crear un blog para tu farmacia: consejos para atraer y fidelizar clientes](https://extendeal.com/blog-extendeal-pharma/cómo-crear-un-blog-para-tu-farmacia-consejos-para-atraer-y-fidelizar-clientes)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

3 min

[![farmacéutica](https://extendeal.com/hs-fs/hubfs/pharmacy-product-shelf-and-tablet-of-woman-for-me-2023-11-27-05-15-20-utc.jpg?width=400&name=pharmacy-product-shelf-and-tablet-of-woman-for-me-2023-11-27-05-15-20-utc.jpg)](https://extendeal.com/blog-extendeal-pharma/los-10-productos-de-dermocosmética-que-no-pueden-faltar-en-tu-farmacia-según-amazon-0)

[La industria](https://extendeal.com/blog-extendeal-pharma/tag?term=La%20industria)

### [Los 10 productos de dermocosmética más vendidos de agosto 2024](https://extendeal.com/blog-extendeal-pharma/los-10-productos-de-dermocosmética-que-no-pueden-faltar-en-tu-farmacia-según-amazon-0)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

15 min

[![Apps de celular](https://extendeal.com/hs-fs/hubfs/william-hook-9e9PD9blAto-unsplash.jpg?width=400&name=william-hook-9e9PD9blAto-unsplash.jpg)](https://extendeal.com/blog-extendeal-pharma/3-datos-de-tu-farmacia-que-no-pueden-faltar-en-tu-perfil-de-google-y-cómo-configurarlos)

[Contenido exclusivo](https://extendeal.com/blog-extendeal-pharma/tag?term=Contenido%20exclusivo)

### [3 datos de tu farmacia que no pueden faltar en su perfil de Google (y cómo configurarlos)](https://extendeal.com/blog-extendeal-pharma/3-datos-de-tu-farmacia-que-no-pueden-faltar-en-tu-perfil-de-google-y-cómo-configurarlos)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

5 min

[![farmacéutica](https://extendeal.com/hs-fs/hubfs/mails%20post.png?width=400&name=mails%20post.png)](https://extendeal.com/blog-extendeal-pharma/beneficios-de-tener-una-lista-de-emails-para-tu-farmacia)

[Farmatips](https://extendeal.com/blog-extendeal-pharma/tag?term=Farmatips)

### [Cómo implementar una estrategia de email marketing en mi farmacia](https://extendeal.com/blog-extendeal-pharma/beneficios-de-tener-una-lista-de-emails-para-tu-farmacia)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

7 min

[![](https://extendeal.com/hs-fs/hubfs/pharmacist-pointing-colleague-medication-prices-r-2023-11-27-05-14-07-utc.jpg?width=400&name=pharmacist-pointing-colleague-medication-prices-r-2023-11-27-05-14-07-utc.jpg)](https://extendeal.com/blog-extendeal-pharma/10-errores-comunes-en-la-publicidad-para-farmacias-y-cómo-evitarlos)

[Contenido exclusivo](https://extendeal.com/blog-extendeal-pharma/tag?term=Contenido%20exclusivo)

### [9 errores comunes en la publicidad para farmacias y cómo evitarlos, ¡con ejemplos!](https://extendeal.com/blog-extendeal-pharma/10-errores-comunes-en-la-publicidad-para-farmacias-y-cómo-evitarlos)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

26 min

[![farmacéuticos frente al mo](https://extendeal.com/hs-fs/hubfs/druggists-standing-with-arms-crossed-at-the-cash-p-2023-11-27-05-06-46-utc.jpg?width=400&name=druggists-standing-with-arms-crossed-at-the-cash-p-2023-11-27-05-06-46-utc.jpg)](https://extendeal.com/blog-extendeal-pharma/los-10-productos-de-dermocosmética-que-no-pueden-faltar-en-tu-farmacia-según-amazon)

[Contenido exclusivo](https://extendeal.com/blog-extendeal-pharma/tag?term=Contenido%20exclusivo)

### [Los 10 productos de dermocosmética que NO pueden faltar en tu farmacia según Amazon México (Marzo 2024)](https://extendeal.com/blog-extendeal-pharma/los-10-productos-de-dermocosmética-que-no-pueden-faltar-en-tu-farmacia-según-amazon)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

16 min

[![](https://extendeal.com/hs-fs/hubfs/daily-nouri-D37STEwmyqY-unsplash.jpg?width=400&name=daily-nouri-D37STEwmyqY-unsplash.jpg)](https://extendeal.com/blog-extendeal-pharma/probióticos-un-mercado-en-expansión-que-beneficia-a-las-farmacias)

[La industria](https://extendeal.com/blog-extendeal-pharma/tag?term=La%20industria)

### [Probióticos: un mercado en expansión que beneficia a las farmacias](https://extendeal.com/blog-extendeal-pharma/probióticos-un-mercado-en-expansión-que-beneficia-a-las-farmacias)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

6 min

[![](https://extendeal.com/hs-fs/hubfs/farmaceutico-mujer-trabajando-farmacia-1.jpg?width=400&name=farmaceutico-mujer-trabajando-farmacia-1.jpg)](https://extendeal.com/blog-extendeal-pharma/qué-es-el-marketing-farmacéutico)

[La industria](https://extendeal.com/blog-extendeal-pharma/tag?term=La%20industria)

### [Qué es el marketing farmacéutico y cómo aplicarlo en mi farmacia](https://extendeal.com/blog-extendeal-pharma/qué-es-el-marketing-farmacéutico)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

7 min

[![Telefono movil con en el cual se ve la app google maps](https://extendeal.com/hs-fs/hubfs/navegar-androide-tacto-madera-social-ilustrativo_1421-365.jpg?width=400&name=navegar-androide-tacto-madera-social-ilustrativo_1421-365.jpg)](https://extendeal.com/blog-extendeal-pharma/cómo-hago-para-que-mi-farmacia-figure-en-google-maps)

[Tecnología](https://extendeal.com/blog-extendeal-pharma/tag?term=Tecnología)

### [¿Cómo hago para que mi farmacia figure en Google Maps?](https://extendeal.com/blog-extendeal-pharma/cómo-hago-para-que-mi-farmacia-figure-en-google-maps)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

6 min

[![](https://extendeal.com/hubfs/concepto-marketing-redes-sociales-marketing-aplicaciones_23-2150063156.avif)](https://extendeal.com/blog-extendeal-pharma/beneficios-de-utilizar-las-redes-sociales-para-tu-farmacia)

[Tecnología](https://extendeal.com/blog-extendeal-pharma/tag?term=Tecnología)

### [Beneficios de utilizar las redes sociales para tu farmacia](https://extendeal.com/blog-extendeal-pharma/beneficios-de-utilizar-las-redes-sociales-para-tu-farmacia)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

5 min

[![](https://extendeal.com/hs-fs/hubfs/farmaceutico-uniforme-blanco-caminando-estante-medicamentos-comprobando-inventario.jpg?width=400&name=farmaceutico-uniforme-blanco-caminando-estante-medicamentos-comprobando-inventario.jpg)](https://extendeal.com/blog-extendeal-pharma/enterate-todo-los-detalles-sobre-el-nuevo-acuerdo-entre-el-gobierno-y-las-farmacias)

[La industria](https://extendeal.com/blog-extendeal-pharma/tag?term=La%20industria)

### [¿Cómo es el nuevo acuerdo entre el gobierno y las farmacias?](https://extendeal.com/blog-extendeal-pharma/enterate-todo-los-detalles-sobre-el-nuevo-acuerdo-entre-el-gobierno-y-las-farmacias)

[Malena Bertolotto](https://extendeal.com/example/author/malena-bertolotto)

3 min

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